Betty Barclay Shop Concept
Completed
2017
Modehaus Engelhorn in Mannheim, Germany
30 sqm
Betty Barclay, Nußloch, Germany
Vizona, Weil am Rhein, Germany
The Betty Barclay shop in Mannheim presents a new shopfitting concept, in which fashion retail and architecture complement each other. This pilot project, developed in collaboration with Vizona, combines high quality design with environmental responsibility.
The store’s central design element is the back wall. It consists of shelving units made of oak slats that are joined together using threaded rods and sleeves. Individual wall elements can be opened at five different heights. They are fitted with powder-coated shelves and come with or without a hanging rail. The result is an elegant system that offers extreme flexibility and modularity, adaptable to an ever-changing flow of goods. A concrete-effect wall, fitted with a backlit Betty Barclay logo, separates the system’s wooden elements.
The rest of the store concept was designed taking the back wall as a starting point. The elements developed for mid-floor use, such as tables, plinths and mirrors, all reflect its materials. Kéré Architecture chose pale oak wood, concrete-look surfaces and silver grey or galvanised rose gold finishes. Subtly coordinated, they correspond to the characteristic branding of the Betty Barclay collections and create a warm and inviting atmosphere.
The Betty Barclay shop in Mannheim presents a new shopfitting concept, in which fashion retail and architecture complement each other. This pilot project, developed in collaboration with Vizona, combines high quality design with environmental responsibility.
The store’s central design element is the back wall. It consists of shelving units made of oak slats that are joined together using threaded rods and sleeves. Individual wall elements can be opened at five different heights. They are fitted with powder-coated shelves and come with or without a hanging rail. The result is an elegant system that offers extreme flexibility and modularity, adaptable to an ever-changing flow of goods. A concrete-effect wall, fitted with a backlit Betty Barclay logo, separates the system’s wooden elements.
The rest of the store concept was designed taking the back wall as a starting point. The elements developed for mid-floor use, such as tables, plinths and mirrors, all reflect its materials. Kéré Architecture chose pale oak wood, concrete-look surfaces and silver grey or galvanised rose gold finishes. Subtly coordinated, they correspond to the characteristic branding of the Betty Barclay collections and create a warm and inviting atmosphere.
