Camper Pop-up Store
Completed
Temporary Structure June 18th – September 30th, 2015
Vitra Campus, Weil am Rhein, Germany
200 sqm
Camper
EuroShop Retail Design Award 2016
In parallel to the exhibition Making Africa. A Continent of Contemporary Design at Germany’s Vitra Design Museum, Kéré Architecture pioneered a new form of retail shopping. For the Camper Pop-up Store, Francis Kéré combined the best features from in-store and online shopping to create a fully functioning store with an embedded atmosphere of virtual, sensory and communal interfaces.
Located inside the Charter-Sphere Dome by Thomas C. Howard on the Vitra Campus, the interior retail space is shaped by an interactive boundary. Conceived as an interactive wall system made of lightweight composite timber panels, the architecture supports all functions of the store including product display and showroom, stock storage, welcome desk, transaction counter, fitting area and customer lounge. The spacing and structure of the wall elements allow for a visual and acoustic permeability, promoting a sense of discovery, exploration and chance encounters between visitors. The design also seamlessly integrates individual and shared digital formats such as personal mobile devices, iPads, interactive signage, product information terminals and 3D foot scanning.
Another key objective of the architecture is to respect and celebrate the unique corporate identity of Camper as a 140-year-old family-owned shoe manufacturer. The handcrafted aesthetic of Camper is highlighted with the use of materials and processes that are indicative of shoe fabrication, such as braided cord and laminated wood. In this way, an embedded company narrative can be perceived through a range of textures, colours, finishes, prints and graphics. Visitors are invited to shop, discover and interact using a variety of senses.
Additional elements such as an in-house fabrication workshop produced a fun and exciting atmosphere within a sophisticated consumer experience. The Camper Pop-up Store was open from the 18th of June to the 30th of September 2015.
In parallel to the exhibition Making Africa. A Continent of Contemporary Design at Germany’s Vitra Design Museum, Kéré Architecture pioneered a new form of retail shopping. For the Camper Pop-up Store, Francis Kéré combined the best features from in-store and online shopping to create a fully functioning store with an embedded atmosphere of virtual, sensory and communal interfaces.
Located inside the Charter-Sphere Dome by Thomas C. Howard on the Vitra Campus, the interior retail space is shaped by an interactive boundary. Conceived as an interactive wall system made of lightweight composite timber panels, the architecture supports all functions of the store including product display and showroom, stock storage, welcome desk, transaction counter, fitting area and customer lounge. The spacing and structure of the wall elements allow for a visual and acoustic permeability, promoting a sense of discovery, exploration and chance encounters between visitors. The design also seamlessly integrates individual and shared digital formats such as personal mobile devices, iPads, interactive signage, product information terminals and 3D foot scanning.
Another key objective of the architecture is to respect and celebrate the unique corporate identity of Camper as a 140-year-old family-owned shoe manufacturer. The handcrafted aesthetic of Camper is highlighted with the use of materials and processes that are indicative of shoe fabrication, such as braided cord and laminated wood. In this way, an embedded company narrative can be perceived through a range of textures, colours, finishes, prints and graphics. Visitors are invited to shop, discover and interact using a variety of senses.
Additional elements such as an in-house fabrication workshop produced a fun and exciting atmosphere within a sophisticated consumer experience. The Camper Pop-up Store was open from the 18th of June to the 30th of September 2015.
