La Rambla Camper Store
2015
Barcelona, Spain
240 sqm
Camper
Renowned as one of the main thoroughfares in the historic centre of Barcelona, La Rambla Cataluña is a popular destination for strolling and window-shopping. The design for the Camper store extends the pedestrian experience beyond the street as it invites shoppers to take an unexpected detour on their urban promenade.
The space is U-shaped, with two storefronts that lead into parallel, elongated spaces separated by a central void, which connect in the depth of the store. In contrast with the building’s decorative stone façade, the modular shelving system lining the walls at the front of the store is devoid of colour and texture, highlighting the objects displayed inside. The bold horizontal lines of the shelves create a surprising effect of depth that draws the eye further into the store.
As the visitor moves deeper into the space, the regularity of the shelving system begins to deform, curve and physically expand the space, opening up into an immersive area at the back of the store. Here the components of the shelving begin to invert, creating a playful accordion-pattern of shadow and light. The products displayed become an integral part of this pattern, enriching it with colour and form.
Renowned as one of the main thoroughfares in the historic centre of Barcelona, La Rambla Cataluña is a popular destination for strolling and window-shopping. The design for the Camper store extends the pedestrian experience beyond the street as it invites shoppers to take an unexpected detour on their urban promenade.
The space is U-shaped, with two storefronts that lead into parallel, elongated spaces separated by a central void, which connect in the depth of the store. In contrast with the building’s decorative stone façade, the modular shelving system lining the walls at the front of the store is devoid of colour and texture, highlighting the objects displayed inside. The bold horizontal lines of the shelves create a surprising effect of depth that draws the eye further into the store.
As the visitor moves deeper into the space, the regularity of the shelving system begins to deform, curve and physically expand the space, opening up into an immersive area at the back of the store. Here the components of the shelving begin to invert, creating a playful accordion-pattern of shadow and light. The products displayed become an integral part of this pattern, enriching it with colour and form.
